Vishmi Navanjana

  L'Oréal Paris - "Because You're Worth It" Campaign   1. Brand Overview: L'Oréal Paris is a globally recognized beauty brand targeting a diverse demographic. Their long-standing slogan, "Because You're Worth It," represents more than just makeup-it aims to empower women, boost self-esteem, and promote individual worth. 2. Visual Elements: The advertisement typically features a high-resolution image or video of a confident, radiant woman-often a celebrity or model-with flawless skin, styled hair, and minimal but effective makeup. Soft lighting, warm tones, and elegant backdrops create a sense of luxury and sophistication. 3. Language and Messaging: The slogan "Because You're Worth It" is a powerful, affirming message. It shifts the narrative from needing beauty products to be accepted to using them because the user already has value. The ad uses emotionally charged, empowering Janguage, emphasizing self-love, confidence, and independenc...

  Disney has actively engaged with the LGBTQ+ community through its media, marketing, and corporate policies. While early Disney films featured queer-coded villains, modern representations have included openly LGBTQ+ characters, such as those in Onward and Eternals. The company has also supported LGBTQ+ rights by sponsoring Pride events and collaborating with LGBTQ+ creators.   Streaming platforms like Disney+ have provided opportunities for LGBTQ+ storytelling, reducing the risk of box office backlash. Merchandise, social media campaigns, and theme park events like “Gay Days “further demonstrate Disney’s commitment to inclusivity.   However, Disney has faced backlash from conservative groups, particularly during controversies like the “Don’t Say Gay “bill. Critics argue that Disney’s LGBTQ+ marketing is profit-driven rather than genuine advocacy. Despite this, the LGBTQ+ community remains a key consumer base for Disney, influencing its future strategies to balance incl...