Commercial Credit Creative Partner

                                         PRINCIPLES DEFINE US    

     Commercial credit and finance PLC is a prominent financial services company in Sri Lanka that offers a range of products, including loans, leasing, deposits, and microfinance. It was established in 1982 and has since become one of the leading non-bank financial institutions in the country. The company is known for its innovative financial solutions and customer-focused services.

  Commercial Credit actively advertises its products and services through various channels, including television, radio, print media, and digital platforms. Their advertisements often highlight their commitment to customer satisfaction, financial inclusion, and the convenience and accessibility of their financial products. The company uses both traditional and modern marketing strategies to reach a wide audience across Sri Lanka, focusing on themes of trust, reliability, and empowerment.

 

      Analyze one advertisement in commercial credit;

Commercial credit advertisement:

    This advertisement appears to focus on the importance of principles and integrity.

 Setting and characters;     The ad features a father and daughter visiting a location where photography is prohibited. Despite the sign, the father takes a photo, which his daughter finds beautiful when they return home.

Conflict and moral dilemma;    The daughter's comment, '' Kamak na thaaththe kawuruth dakke naane '' ( meaning '' it's okay, no one saw'' ), suggests a casual attitude toward breaking rules if not caught. However, the father's response, '' mama dakkane '' ( '' I saw''  ), highlights his internal conflict and sense of integrity, even if no one else is aware of the wrongdoing.

Resolution and message; The advertisement ends with the father subtly teaching his daughter a lesson about principles by emphasizing that '' principles define us. '' His actions and words convey that intergrity is about doing the right thing, even when no one is watching.

 

     

Theme;     The central theme is about the value of principles and moral intergrity. The father's realization and his subtle guidance to his daughter reinforce the idea that adhering to rules and ethical standards is crucial, irrespective of external observation.

 Impact; This narrative effectively conveys the message that principles are a core part of our identity and should guide our actions. It promotes a reflection on personal integrity and ethical behavior, making the ad impactful and thought-provoking.

     Target Audience;  The advertisement appears to target families, particularly parents who understand the nuances of guiding their children while also dealing with everyday decisions. It may also appeal to people who are looking for reliable financial services  that offer support and understanding, much like the father's trusting relationship with his daughter.

 

 

 

                

By focusing on the importance of principles, the ad connects with viewers on a personal and moral level, encouraging them to reflect on their own actions and decisions.

 Therefore, The advertisement effectively uses a relatable, heartwarming narrative to engage its audience emotionally. By presenting a scenario where a father contemplates bending a rule for a memorable moment, it mirrors the idea of taking calculated risks with the guidance and support of a reliable financial partner. The commercial credit service is protrayed as a trustworthy and supportive entity, helping customers make informed decisions in their best interest, just as a parent might do for a child. The ad's storytelling approach makes it memorable, connecting the service to positive emotions and personal experiences.

 

       

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