GENDER REPRESENTATION IN BEAUTY PRODUCT ADVERTISEMENTS.

 

 

Dove Real Beauty Productions Teams with Shonda Rhimes for a Second Season

 

 

 

  • Beauty product advertisements often reflect societal norms and gender roles , shaping perceptions of femininity and masculinity. Below are five advertisements from well - known - beauty brands and an analysis of how they represent gender characteristics.

 

 

 

DOVE - Real Beauty campaign 2020 (3) | Images :: Behance    

   Dove's Real Beauty Campaign | Did It Go Well?

 


 

 

 

 

  • DOVE - " REAL BEAUTY CAMPAIGN "

 

Dove's campaign challenges traditional beauty standards by featuring women of different body types , skin tones and ages . It promotes natural beauty and self -  acceptance  , moving away from the unrealistic portrayal of femininity in media. By highlighting diversity , Dove encourages women to embrace their natural looks rather than conform to societal beauty ideals.

 

 

  Understanding Dove's Marketing Strategy ...

 

 

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